achen's latest updates (page 3)
omg I'm just a startup, I can't do those fancy analytics!
Reader comments on user retention post In my previous post on user retention strategies from the catalog marketing world, I received a number of comments commenting on the difficulty (more)...
Hello world! (from Disqus)
Hello all from Seattle! After much procrastinating and complaining about Typepad's yearly subscription, I finally decided to pay for the Pro account and try out Disqus. We'll see if it's worth the money and upgrade. I think for a lot...
Experiment: Will adding @andrew_null to my blog title lead to more Twitter traffic?
I've gotten more active on Twitter recently - you can find my profile here. I recently noticed on Summize aka Twitter Search that there's a lot of people who blog the full name of my blog. You can see the...
Virtual economy for notification "credits" on Facebook apps
Preferred program for Facebook apps? There's been some recent discussion around the tiered system that's going to be put into place for Facebook apps to give them the right incentives to be a good citizen within the Facebook economy. I...
Recency Frequency and Monetization (RFM): Optimizing your notifications strategy
Notifications strategy Every startup has to think about their notifications strategy - it's not enough to blast out e-mail whenever anyone on your site does anything, or to send out weekly newsletters. Notifications are an important part of how you...
Are Web 2.0 startups wasting their time with Web 2.0 early adopters?
Cookie cutter go-to-market strategies I run into a lot of startups that have identical strategies for getting to market. When you talk to them, a lot of them will talk about the same questions: When are you launching? What do...
More gloomy news on the advertising recession
Silicon Alley Insider sums it up: Bankrate implosion Valueclick implosion Declining CPMs Financials, autos, and real-estate advertisers pulling back Google underwhelms, and Big MSN mi (more)...
I summarize Foo Camp 2008 activities so you don't have to
Attending the O'Reilly Foo Camp This last weekend I attended Foo Camp, which is a yearly O'Reilly event. It was a lot of fun because of the crowd - an eclectic mix of artists, philosophers, geeks, writers, and business folks....
In Seattle from the 25th to 30th - who wants to meet up?
I'm going to a wedding in Seattle next weekend, and will stick around a couple days to catch up with people. If anyone would like to meet up while I'm back there, shoot me an e-mail. In particular, I'd enjoy...
Online advertising during a recession: 5 key trends for ad-based startups
One of my top 25 search queries is "recession advertising" so I thought I'd expand on this topic a little bit, since important parts of the economy continue to implode and the folks who are thinking about business models should...
